Archetype is thrilled to lead Stack’s $3M Seed round alongside Coinbase Ventures, Scalar Capital, and A. Capital, as well as angel investors Balaji Srinivasan, Nadav Hollander, Henri Stern, Cooper Turley, and Colin Armstrong among others.

In 2024, points need no introduction. For over 40 years they’ve powered the loyalty programs for countless companies from Delta and North Face to Starbucks and Sephora.

If blockchains are to support the next generation of consumer applications, these loyalty programs and the identity primitives they are built with will need to make their way onchain.

BRINGING POINTS ONCHAIN

Stack is at the forefront of the points space, creating onchain solutions for crypto companies to easily integrate custom point systems into their applications with blockchain-grade trustlessness and auditability. Projects of any stage can use Stack to allocate points onchain, manage and analyze point allocations, design and publish leaderboards, and enable trustless token redemptions on EVM chains.

Onchain points merge the issuer-controlled and non-financial nature of traditional points with the transparency and composability of crypto-native assets. The result is a new onchain primitive that is better suited to support user identity, incentive alignment, and gamified community building than its predecessors. Developers can easily connect onchain and offchain events to point redemptions, such as rewarding a user 10 points for collecting an NFT or following an Instagram page. Project owners can also assign points manually from directly inside Stack’s interface. 

These abilities allow teams to connect a significantly larger set of touchpoints across web2 and web3 directly back to their product than was previously possible, making for more engaging customer journeys and holistic community programs.

When paired with the significantly cheaper transaction costs of emerging L2s and L3s, these programs are set to drive increased adoption of the new wave of consumer applications built on crypto rails. We are already seeing this play out with initiatives like Rainbow Points, Farcaster’s Warps, and 9dcc’s Network Points.

BUILT BY CRYPTO-NATIVES

Stack is a team of crypto-native engineers, led by CEO and Founder, Graeme Boy. Graeme is an experienced web3 builder, having previously served as CTO of the popular web3 publishing platform, Mirror, and Head of Engineering at Dharma. Together, Graeme and the Stack team have already onboarded millions of users to crypto across their respective roles.

THE NEXT GENERATION OF CRYPTO APPS

As a team that is deeply familiar with building crypto-native products, as well as building world class UX for the masses, Stack is perfectly situated to cross the chasm. Point programs are flexible systems that naturally play into the strengths of blockchains while being familiar to everyday consumers. Stack’s approach to building out these tools will allow web2 teams to more easily engage with crypto and enable web3-native teams to more strongly engage with their communities.

We're extremely excited to be a core partner to Graeme and the entire Stack team as they bring points onchain as a new primitive for consumer crypto applications. 

To learn more and start building with Stack, go to their website stack.so and follow them on Twitter/X at @stackdotso.

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Disclaimer:

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This post is for general information purposes only. It does not constitute investment advice or a recommendation or solicitation to buy or sell any investment and should not be used in the evaluation of the merits of making any investment decision. It should not be relied upon for accounting, legal or tax advice or investment recommendations. You should consult your own advisers as to legal, business, tax, and other related matters concerning any investment or legal matters. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by Archetype. This post reflects the current opinions of the authors and is not made on behalf of Archetype or its affiliates and does not necessarily reflect the opinions of Archetype, its affiliates or individuals associated with Archetype. The opinions reflected herein are subject to change without being updated.

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